Future-Proofing Your Local Business: Building Systems for Resilience, Not Just Efficiency
Hey everyone, George Leith here. If you’ve been running a local business—whether it’s a local business in a small community, an urban retailer, or a tourism operator in Iceland—you know the world doesn’t play fair anymore. Supply chains snap, labor shortages hit out of nowhere, and the next disruption is always lurking. We’ve all lived […]
Reframing Failure as R&D: Building a Culture Where Bold Experiments Fuel Real Growth
Hey folks, it’s George Leith here. Over the years—during my 10 years growing and scaling tech at Vendasta, my entrepreneurial exploits launching Evolvex360 and my current role leading international partnerships at AdCellerant—I’ve learned one undeniable truth: if you want your business to evolve, you’ve got to stop treating failure like the enemy. Most companies say […]
Reframe SEO as a game: Your path to victory
SEO in 2025 is a high-stakes battlefield of algorithms, AI, and trust. Treat it like a game with nine levels, each unlocking new ways to amplify your visibility. Here’s how to conquer each one. Level 1: Traditional SEO – Build the Core Traditional SEO is your foundation. Nail this to ensure your site is […]